| Title |
Automatic Advertising Operation Method for Improving the Display Advertising Performance of Domestic Fashion e-Commerce Operators |
| Authors |
이정우(Jung-Woo Lee) ; 김승천(Seung-Cheon Kim) |
| DOI |
https://doi.org/10.5573/ieie.2021.58.10.35 |
| Keywords |
Advertising; Advertising performance; Advertising material; Auto-operation; Data extract |
| Abstract |
Among the native advertisements provided by global social network services as an advertising media, Dynamic Ads are catalog-type advertisements that can be viewed by sliding the advertisement left and right. The advertising material set consists of registering products that an advertiser or marketer wants to expose as advertising in advance. There is a problem in that the status of products sold in the advertiser's shopping mall cannot be reflected in real-time. In this study, we propose an algorithm that can update advertising materials by periodically reflecting the status of products sold in shopping malls and implement them as a program. The effectiveness of the proposed algorithm was verified by comparing the advertising performance of the existing advertising operation and the automatic advertising operation through the program implemented with the proposed algorithm. |