| Title |
An Estimation of Willingness to Pay for Advanced Public Transportation Services Using SP |
| Keywords |
willingness-to-pay;stated preference survey;advanced public transportation systems;ubiquitous;지불의사액;선호의식 조사;첨단 대중교통체계;유비쿼터스 |
| Abstract |
In the coming ubiquitous society, the importance of developing advanced public transportation systems (APTS) corresponding to individuals" needs and useful in their daily life is profound. In these regards, the study proposed new APTS services: Free internet access service and On-board real time traffic information service in public modes. A stated preference (SP) survey was performed to investigate individual"s preference and willingness-to-pay (WTP) for the proposed APTS services. Multinomial logit models (MNL) incorporating the heterogeneity of respondents were developed to analyze individuals" preference and the difference of WTP. Some results of the study showed that the respondents" preferences were significantly different by in-vehicle travel times (30 min, 60 min) and their socioeconomic background. More respondents prefer new APTS services when in-vehicle travel time takes longer. For the housewife and self-employed group, the mean WTP for on-board realtime traffic information was higher than that of free internet access services, while for the company employees and students group, the mean WTP was similar in both services. |