| Title |
An Analysis on Indicators of Water Taxi User Service in Seoul Using Importance Performance Analysis (IPA) |
| Keywords |
water taxi;service characteristics;passengers;IPA (Importance-Performance Analysis);수상택시;서비스 특성;이용자 중요도-만족도 분석 |
| Abstract |
Since October 11th, 2007, water taxi service in Han River has been operated for commuting and sightseeing. However, it is less popularized than expected because of economical problem and accessibility. Therefore, this paper develops service estimation items for water taxi based upon literature review on public transportation. It also conducts survey questionnaire and IPA (Importance Performance Analysis) Analysis to analyze service characteristics of water taxi users and provide several implications. The results are follows: First, economical problem should be solved out as showed in the "main improvement" item. Second, accessibility, informativeness and convenience in the "required improvement" item, and security and punctuality in the "keep up the good work" item are presented. Third, kindness and soundness are showed in the "the maintenance of current situation" item. All in all, if municipal considers economical problem, accessibility, informativeness, and convenience as it improves water tax service, it will make it possible to attract more water taxi users. |