Title |
An Analysis on Determining Quality of Service Criteria for Expressway Bus Passengers Using The Importance-Performance Analysis (IPA) - Focussing on Yang-in City : Suji - |
Keywords |
BRT;Transfer discount;Survey;IPA (Importance-Performance Analysis);간선급행버스;환승할인;설문조사;이용자 중요도-만족도 분석 |
Abstract |
The bus transfer system has been extended from Seoul to Gyonggi province to provide better Seoul metropolitan area transit ser-vice in September, 2008. Moreover, the curved bus routes, except existing rapid bus routes, which cause longer travel time have been straightened out. Also, the Skip Stop operation suggested by passengers has been introduced to main stops in the newly added express bus lines. This study surveyed passengers service satisfaction for the recent adopted bus policies such as the transfer discount system and the express bus system in Seoul Metropolitan area. The survey results may be important foundation for future strategies for improvement. The survey included questionnaires about the importance and the satisfaction level on both quantitative and qualitative factors. The results were statistically analyzed by the modified IPA (Importance-Performance Analysis). As the result of the survey, the newly adopted services such as fare system, fare discount on transferring, travel time savings and increased number of stops are economically feasible and satisfactory, whereas the accessibility to stops, ventilation and air quality in vehicles are the priorities to be improved. Also, the safety and the information system is in need of improvement. |