| Title |
Tourists" Excursion Behavior Analysis Considering Their Information Usage |
| Keywords |
Tourist s excursion behavior;information usage;structural equation model;endogenous variables;관광주유행동;정보이용;구조방정식;내생변수 |
| Abstract |
The objective of this paper is to develop a structural equations model system for the purpose of tourists" excursion behaviour analysis with their information usage. A tourist"s excursion behavior defined as activities in the sightseeing region between arriving and leaving time includes indexes with respect to activity"s time use and the number of spots. Additionally, such indexes can be modeled as endogenous variables in the structural equation model system on the assumption that they are influenced by the degree of familarity on the sightseeing region, the degree of information usage, and individual attributes. The case study application involves excursion behaviour data such as one-day excursion activity and information usage diary that are observed in the Fuji Five Lakes, Japan. Since the models presented in the paper are available to statistically analyze the covariance among the endogenous variables, they have the advantage of effectiveness analysis on information usage in the excursion area, compared to the prior approaches such as discrete choice models. |