| Title |
Analysis of Car Dependence in Seoul Metropolitan Area |
| Authors |
문진수(Mun, Jinsu) ; 김현(Kim, Hyun) |
| DOI |
https://doi.org/10.12652/Ksce.2012.32.2D.175 |
| Keywords |
자동차 의존성;교통수단전환;사회마케팅;유틸리티 서비스;구조방정식 car dependence;mode shift;social marketing;utility service;structure equation modeling |
| Abstract |
Korea Train Express (KTX) is now leading the train industry, heralding a new renaissance of transportation and changing the old construction-oriented policy to one based on customers' needs that intends to offer better service in speed, convenience, and space creation around the railroad stations. These new policies aims to provide differentiated 'utility' based services, with the commitment to environmentally friendly 'green growth'. Nevertheless, the new policy has the unspecified 'public' as its target and tends to change bus users to train users rather than automobile users to train users. Furthermore, due to the heavy dependence on automobiles, there exists the definite limit of the new policy to attract the automobile users to train services. The purpose of this paper is to analyze the car dependence in Seoul metropolitan area. Based on the analysis using structure equation modeling, it can be described that environment consciousness and public satisfaction level affect on the car dependence. Author concludes that emotional marketing needs to go with utility marketing and Incentive marketing to weaken the heavy dependence on automobiles and to successfully prompt the change to train services. |