| Title |
A Study on a Way to Induce Drivers' Voluntary Traffic Behavior Change by Using AHP |
| Authors |
하종주(Ha, Jong Ju) ; 정헌영(Jung, Hun Young) |
| DOI |
https://doi.org/10.12652/Ksce.2017.37.5.0845 |
| Keywords |
교통행동변화;모빌리티매니지먼트;교통수요관리;계층화의사결정법;커뮤니케이션 Traffic behavior change;Mobility management;Transportation demand management;Analytic hierarchy process;Communication |
| Abstract |
The main reason for urban traffic problems is the increasing in the use of private cars. In order to solve this problem, strong traffic demand management policies such as the collection of congestion tolls and the crackdown on freight vehicles are emerging. Now, however, it is necessary to seek ways for users to make changes in traffic behavior through direct communication between public agencies and passenger car users. As a technique to make this possible, mobility management, which aims to use rational passenger cars by inducing behavior change through individual consciousness change, has recently been proved to be effective in overseas. Therefore, this study concluded that the introduction of MM, which emphasizes individual voluntary behavior change, is necessary at present. In order to investigate the ways of inducing voluntary changes in traffic behavior of passenger car users, a questionnaire survey was conducted on traffic experts and the priorities of voluntary traffic behavior change measures were calculated using AHP. As a result of the analysis, it was shown that "to actively appeal to change the traffic behavior by using the mass media" was the top priority. The next priority were in order of company education for the change of traffic behavior, education for the school, and small-scale workshops. |