| Title |
A Study on Retailers' Recognition about Commercial Power Altering Due to Urban Regeneration Project : Case of Changwon Urban Regeneration Priority Project |
| Authors |
박진호(Park, Jin Ho) ; 최열(Choi, Yeol) |
| DOI |
https://doi.org/10.12652/Ksce.2018.38.5.0771 |
| Keywords |
도시재생사업;상권 변화;상인 인식;젠트리피케이션;순서형로짓모형 Urban regeneration project;Commercial power changing;Recognition of retailer;Gentrification;Ordered logit model |
| Abstract |
The purpose of this study is to empirically analyze local retailers' recognition of commercial power altered by urban regeneration. For the purpose of this study, analysis is performed on pilot urban regeneration priority projects implemented in the city of Changwon. Although regeneration of commercial districts directly affect the local retailers therein, little research has been carried out to examine how they recognize such changes. This study, therefore, identifies those factors that have influence on the recognition of local retailers who would be aware of the alteration of their commercial power more immediately than others do. Using an ordered logit model, empirical analysis on two pilot projects for Odong-dong and Chang-dong indicates that retailers in Odong-dong are more likely to have a negative recognition toward the altered business areas. For the both districts, recognition of business area alterations is affected with statistical significance by how long they have run their shops, how many employees they hire, and whether they believe that the urban regeneration has resulted in gentrification. For each of the mentioned district, recognition in Odong-dong is significantly impacted by the number of employees and recognized rent changes, while in Chang-dong, the age of retailers and the perceived presence of gentrification have statistically significant influence. Issues found by this study need to be addressed prior to the upcoming 'Urban Regeneration New Deal Project', which then will bring satisfaction to each and every local residents including those retailers. |