| Keywords |
Shared culture ; SNS ; Big data ; Culture phenomenon |
| Abstract |
Today, the meaning of sharing is recognized as a valuable activity that maximizes economic efficiency through a variety of shared styles, including knowledge and information, as well as physical forms. The purpose of this study is to find out how the concept of sharing, one of the most important cultural phenomena in modern times, is being expressed and constructed in SNS, the plaza of communication among modern people, and to derive suggestions as basic data to help construct spaces supporting shared activities. Also, this study tries to analyze quantitatively the shared phenomenon in social media, its characteristics, and what elements are related to each other. Among the SNS data that correspond to the unstructured data of Big Data, this study analyzed the Twitter and blogs in the last 6 months (March to August 2018) using NetMiner4.4, a social network analysis program. As a result, the phenomenon of shared culture on the SNS is mainly focused on the subjects of sharing, the activities for sharing, the feelings of users who are felt by sharing, and the place and space where the shared culture is formed. And a significant amount of results were obtained. |