| Keywords |
Eco-friendly planning factor; Eco-Friendly Marketing; brand value of apartment; Eco-friendly architecture; Future eco-friendly housing policies |
| Abstract |
The purpose of this study is to find out if satisfaction and recommendation intention for eco-friendly planning factor desired by future potential residents can be linked to future eco-friendly housing policies by analyzing the two concepts.
In influence relationship between some elements, whether eco-friendly building planning factor and eco-friendly marketing play a mediating role has been researched. Looking at the hypothesis test, it was found that brand value and image had an effect on the recommendation intention. The perception in terms of residents who think about the value of the brand was not considered. Among the elements that influence consumers' purchasing decision according to brand value of apartment, by grasping the influence relationship of eco-friendly building planning factor and eco-friendly marketing, this study will be able to provide basic data that is used for eco-friendly marketing and eco-friendly building planning.
In this respect, this has a great practical implication. |