| Keywords |
Welfare service perception; Publicity strategy; Generational accessibility; Household-type accessibility |
| Abstract |
This qualitative study explores the pathways through which residents in Nam-gu, Busan perceive and access welfare services, as well as their experiences with related publicity. Despite the quantitative expansion of welfare programs, disparities persist in residents’ awareness and actual use of available services. Drawing on in-depth interviews with residents across different generations and household types, the study found that welfare information is obtained through both official publicity channels and informal personal networks. Barriers such as complex administrative procedures, fragmented information, and insufficient guidance personnel hinder residents’ service utilization. Participants emphasized the need for qualitative improvements in publicity? shifting from one-way information delivery to interactive and participatory communication. The findings highlight the importance of a tailored, multi-channel publicity strategy that reflects generational characteristics and addresses the needs of information-vulnerable groups. |