| Title |
A Study on the Ways of Improving City Brand through Analysing Landscape Elements of International Entrance |
| Authors |
신은호(Shin, Eunho) ; 김종구(Kim, Jonggu) ; 반시현(Ban, Sihyun) |
| DOI |
https://doi.org/10.12652/Ksce.2021.41.2.0173 |
| Keywords |
도시브랜드;도시이미지;국제관문;경관;IPA 분석;AHP 분석 City brand;City image;International entrance;Landscape;IPA analysis;AHP analysis |
| Abstract |
Recently, the importance of competitive cities has emerged, and many cities around the world are striving to gain competitiveness. Domestic cities are also enhancing their competitiveness by taking advantage of the city's uniqueness and locality with strategies differentiated from other cities, and interest in city brands is increasing. This study seeks to enhance the city brand by improving the landscape elements of the airport, a representative international entrance. Through Instagram's hashtag function, it aims to derive elements of landscape preferred by airport users and to find ways to enhance Busan's city brand based on them. |