| Title |
An Analysis on the Residents' Purchasing and Service Usage BehavioralPatterns by Commercial Facility Cluster Types of the Subway StationArea in Newtown CBD |
| Keywords |
신도시 지하철역세권 ; 상업시설입지유형 ; 구매 및 서비스이용행태 Newtown Subway Station Area ; Commercial Facility Cluster Type ; Purchasingand Service Usage Behavior |
| Abstract |
This study classifies the cluster type of the subway station area in the new town of SeoulMetropolitan Area into a large-sized commercial cluster type and a midium and small-sizedcommercial cluster type, and then to choose two cases - Yatap station in Bundang new townas a large-sized commercial cluster type and Daehwa station in Ilsan new town as a small andmidium-sized cluster type. It is to examine the resident's purchasing behavioral pattern andservice usage behavioral patterns by surveying the residents' questionnaires. The purpose ofthis study is to supply basic data and suggestion for the TOD projects of new town planningin the future. This study analyzes the patterns of the resident's purchasing behaviour andservice usage behaviors by using the multi-variate analysis of variance (MANOVA). Theresults shows that the residents' purchasing and service usage behavioral patterns bycommercial facility cluster types display quite different characteristics. |