| Title |
A Proposal for Image-Making of Bu-Yeo as a Historic and Cultural City |
| Keywords |
도시이미지 형성 ; 이미지형성 요소 ; 역사문화도시 Image Making of City ; Elements of Image Making ; Historic & Cultural City |
| Abstract |
The purpose of this study is to propose how to make the image of Bu-Yeo as a historic & cultural city. For this purpose, first, the concept of city image and types of strategic business are drawn through theoretical and precedent study, and then, survey and analysis about the elements of city image are conducted with a focus of Bu-Yeo. As the results of the evaluation on the image elements of Bu-Yeo, we found that the image of historical sector is formed affirmatively, while the image of culture and art, urban landscape, industrial economy and resident awareness sector are formed negatively. To create a positive image of Bu-Yeo as a historic & cultural city, historical sector needs to make a brand and marketturastrategyhis tohistorical and cultural resources, not just to preserve. The sector of culture and art, urban landscape, industrial economy and resident awareness need to establish a comprehensive development plan system and promote strategic business about each sector. Based on the elements of city image, the proposals for image-making are suggested in this study. In the future we would like to propose a more reasonable scheme for image-making of city through the critical and weighted analysis on the image-making elements of historic & cultural city. |