| Title |
Entry Strategies and Urban Design Directions for New Town Development in Vietnam |
| Keywords |
신도시수출 ; 한국형신도시 ; 해외개발사업 ; AHP분석 New Town Exports ; Model of Korean New City ; Oversea Development Project ; AHP Analysis |
| Abstract |
The Korean-type New City has recently emerged as a main export. Under this national trend, many Korean companies are interested in the Vietnamese development market, which has great potential for growth. The purpose of this study is to suggest entry strategies and urban design directions for the Vietnamese new town development market. The entry strategies for Vietnamese new town development project are as follows. First, attracting enterprise and capital is essential. Second, new town project should contribute to regional development through attracting industry and population. Third, active resettlement program is needed. The urban design directions for Vietnamese new town development projects are as follows. First, we should draft a eco-friendly master plan after due consideration about the environmental impacts of development. Second, the quality of life should be considered as one of the most important points. Lastly, the master plan should reflect the enough historical and cultural context. |