| Title |
The Rise of Postwar Expo Urbanism - The Urban Design Achievements from the 1976 U.S. Bicentennial World Exhibition Project (1962-76) |
| Keywords |
엑스포 ; 도시재생 ; 미국도시 ; 보스턴 ; 필라델피아 ; 1976년 미국이백주년기념사업 ; 소통 Expo ; Urban Regeneration ; American City ; Boston ; Philadelphia ; 1976 US Bicentennial ; Communication |
| Abstract |
In response to global interest in the pursuit of expos on purpose of urban regeneration, this paper explores the postwar paradigm of expo urbanism in the U.S. By examining the goals and processes set by major U.S. cities to hold the 1976 Bicentennial World Exhibition, it reveals that those cities viewed the expo as an opportunity of urban regeneration and creation of urban communities. Moreover, this study analyzes in detail the competing approaches for the Philadelphia Expo centered on the issues of urban communication and order; i.e., the face-to-face communication for inheritance of tradition competed with the informational communication for social change as for the modes of communication; and an approach based on public agreement competed with the clear definition of public/private spaces as for the modes of participation and moderation. In sum, the Bicentennial Expo functioned as a theoretical laboratory of urban design attempting to compromise these conflicting approaches. |