| Title |
Factors of the Revisitable Place of Drama Location - Focused on Drama Location of『The King of Baker, Kim Tak-Ku』 |
| Keywords |
한류 ; 스토리텔링 ; 드라마촬영지 ; 탐색적 연구 ; 방문요인 ; 요인분석 Korean Wave ; Storytelling ; Drama Location ; Exploratory Research ; Visit Factors ; Factor Analysis |
| Abstract |
After the effect of the korean wave, the drama location has been evaluated as a new tourism attraction. This study aims to analyze the visit factor on drama location of The King of Baker, Kim Tak-ku which popular drama on middle phase of 2010. In order to analyze the visit factor, conducting the empirical analysis to the visitors on the drama location and based on the storytelling and space. This research draw a positive attraction factors of story-derived revisitable drama location. In addition, through the exploratory factor analysis on drama location, this study provides the distinction with the other studies and account for the visit reason of television viewers on drama open set. The result of this study is expected to draw a conclusion to similar case of conducting creative planned place in the future. Because many local government have planned the construction of television drama location. Finally, this study needs the additional research about destination attributes, satisfaction factor and behavioral revisit intention. |