| Title |
The Time-variant Effects of Traditional retail Market Renewal in small and mid-sized cities on the Merchants? Perspective. - The Case of Yeongchun Public retail Market in Yeongchun |
| Keywords |
전통시장 ; 현대화사업 ; 시설현대화사업 ; 경영현대화사업 Traditional Retail Market ; Renewal ; Environmental Renewal ; Management Project |
| Abstract |
Traditional retail markets in Korea are unique public places as well as market places for goods. These facilities are suffering from significant decline because of the emerging of big-box retailer and the consumer?s taste change. Therefore, the several branches of governments related to traditional retail markets have invested to revitalize these places. This study investigates empirically what makes this renewal effective on the traditional retail market on the merchants? perspective by questionnaire surveys along time and whether it increases the revenues and the number of consumer?s revisiting to traditional retail market. The results, derived from the two surveys with time after environmental renewal and management project, are as follows : After environmental renewal, in 2007, 85% of merchants are satisfied with it and there are some effective items in merchant?s satisfaction : ‘the arcade equipment?, ‘passageway paving?, ‘parking garage? and after management project, in 2012, 75% of merchants are contented with it and the important items are very similar to the result of 2007. Also, after the renewal, sales volumes and profit are increased by 63% and 8% each after environmental renewal, by 36.8% and 0.14% each after management project and most of merchants acknowledged the increase of daily visiting of consumer by 33% from the result in 2012. The influence factors in profit and daily visiting are ‘arcade equipment?, ‘passageway paving?, ‘the renovation of retail shops? and ‘parking garage? by correlation analysis. |