Mobile QR Code QR CODE : Journal of the Urban Design Institute of Korea
Title An Empirical Analysis of locational tendency of Coffee shops around Hongik University
Authors 진창종 ; 박현신 ; 강준모
Page pp.71-82
ISSN 15980650
Keywords 홍대앞 ; 커피전문점 ; 점패턴 ; 공간회귀분석 ; 입지패턴 ; 입지요인 Hongdae ; Cafe ; Point Pattern ; Spatial Regression ; Locational Pattern ; Locational Factors
Abstract This research focuses on developing design guidelines for planning the locations and the rational space-use of cafes. And, it analyses the locational patterns and the environmental factors of cafes increasing rapidly around Hongik University. The results are as follows. First, the number of cafes around this area increased steadily from 2009 to 2011. According to the analysis of Standard-Deviation-Ellipsoid, the directional distribution and the mean centre did not change. Furthermore, the spatial distribution of cafes tended to cluster together around several area through the quantitative analysis of Nearest-Neighborhood-Index. According to the regional cluster of cafes around Hongik University through Hot-Spot analysis, they tended to cluster together along back road rather than main road and far from underground stations rather than around them. Finally, this research analysed environmental factors which had influenced locational patterns of cafes near Hongik University. The result shows that more community facilities within a 100-meter radius, higher mixing of building uses, narrower right-of-way streets, and concentration of small commercial stores lead to increasing the number of coffer shops. In addition, the result shows that the cluster tendency of them was influenced by various kinds of regional characteristics rather than land prices.