| Title |
Critical Factors for Sales of Department Stores - Focused on Comparison of Influence on Sales Between Location and Non-Location Factors |
| Keywords |
백화점 ; 입지요인 ; 비입지요인 ; 매출액 결정요인 Department Store ; Location Factors ; Non-Location Factors ; Determinants of Sales |
| Abstract |
This study seeks to verify the relative importance of location factors, which have been at the center of focus both academically and operationally in relation to department stores development, and non-location factors, which have been relatively excluded and undervalued. The results are as follows. First, among the location factors, no variables were proven to be significant with the exception of 'government estimation value of land'. And this factor had a positive correlation with department store 'revenues'. Second, among the non-location factors, all variables proved to be significant. These 3 variables, 'sales space', 'parking space' and 'number of designer brands' had a positive correlation with department store revenues. Third, using only the significance level of the variables' standardized coefficient it could be seen that in analysis model, the variables classified as non-location factors have greater influence in determining the revenue of department stores. |