| Title |
Analysis of the Impact of Culture Promotion Activities on Social Capital Formation and Market Competitiveness of the Traditional Market - A Comparative View of Routine Merchant Activities |
| Keywords |
전통시장 ; 문화지원활동 ; 일상적 활동 ; 사회적 자본 ; 시장경쟁력 Social Capital ; Culture Support Activities ; Routine Activities ; Market Competitiveness |
| Abstract |
This study analyzes what kind of culture promotion activities(CPA) sponsored by public assistance influence social capital formation and market competitiveness on the traditional market. For this purpose, The causative factors derived from CPA are awareness transition activities(ATA), grassroots expansion activities(GEA), and empowerment activities(EA). In comparison to CPA, the causative factors derived from routine merchant activities(RMA) are routine interactions(RI), economic interactions(EI), fellowship activities(FA), and autonomous activities(AA). Factors of parameter derived from Theoretical study are reliability, participation, network, and sense of community. The influence relationship model designed to denote the market competitiveness as the resultant factors consists of Economic and quality of life aspects. The study showed that CPA and RMA had a positive impact on social capital formation and market competitiveness. But, the results revealed merchant behaviors became to depend on the public support when the expert support was decreased, because CPA and RMA had a negative impact on social capital formation and market competitiveness. Also, as social capital had a positive influence on quality of life and economic, merchants have recognized that it was important factor to participation, reliability and sense of community to boost the market competitiveness. These findings suggest that the policy of market revitalization need to develop the relationship among merchants and be focused on the empowerment activities. |