| Title |
Improvement of the Publicness of Media Facades in Terms of Urban Landscape - An Analysis Based on the User Satisfaction Survey |
| Keywords |
미디어파사드 ; 도시경관 ; 공공성 ; 이용자 만족도 Media Facade ; Urban Landscape ; Publicness ; User Satisfaction |
| Abstract |
This paper aims to analyze the publicness of media facades in terms of urban landscape through a user(citizen) satisfaction survey, with the goal of identifying improvement measures of the publicness. To this end, this study derived design elements of media facades from various fields (urban, architecture, light, media, etc.) and determined the major elements that affect publicness and their importance through the user satisfaction survey. The results were as follows.: The four factors that affect the publicness of media facades - hardware, contents, view, and display - were rated based on their importance. The factors and their associated variables for which the importance rating was high should be given preferential consideration in order to improve the publicness of media facades. Although the contents factor is generally highlighted as a key element for media facades, hardware factor and variables such as architectural integration, size, and installation type should be given preference for improvements. According to the comparative analysis between the importance rating and the satisfaction level of the researched sites, the contents factor, which presented a high importance rating, appeared to have the lowest satisfaction level. Therefore, in order to improve the publicness of media facades, there is also an urgent need to improve the contents. |