| Title |
Study of Urban Regeneration Strategy Based on Creating Shared Value - In Case of Downtown Project, City Of Las Vegas, USA |
| Authors |
권윤구(Kwon, Yoon-Ku) ; 주신하(Joo, Shin-Ha) |
| Keywords |
도시재생 전략 ; 공유가치창출 ; 지속가능한 개발 ; 도심부재생 Urban Regeneration Strategy ; Creating Shared Value ; Sustainable Development ; Downtown Area Regeneration |
| Abstract |
The purpose of this study is to examine the definition and characteristic of Creating Shared Value, that has been considered as an alternative to the Corporate Social Responsibility recently, and the Downtown Project in City of Las Vegas as a key example of Creating Shared Value regeneration strategy, which rebuild downtown and community through corporate investments. Basis on this study, the Creating Shared Value strategy is commented as an alternative method for securing financial resources to achieve in Korea. Operating this urban regeneration strategy from this study would be desirable for a economy-based urban regeneration project from a long-term perspective. It would be also helpful to solve the problems such as limitaion of capital circulation and fragmentation of the projects problems those were occurred by DTP. In addition, this study would contribute to invigorate necessity and roles of the business for urban regeneration. |