| Title |
An Empirical Study on the Causal Structure of the Placeness in Mangridan-gil, Seoul |
| Authors |
김다혜(Kim, Da-hye) ; 양승우(Yang, Seung-Woo) |
| DOI |
https://doi.org/10.38195/judik.2020.04.21.5.127 |
| Keywords |
장소성; 장소성 구성요소; 망원동; -리단길; 구조방정식모형; 텍스트 마이닝 Placeness; Elements of Placeness; Mangwon-dong; -ridangil; Structural Equation Modeling; Text Mining |
| Abstract |
This study aims to analyze the causality structure of the placeness of Mangridan-gil where substantial volume of relevant information have been shared on SNS. To this end, we conducted a user survey and analyzed and interpreted the causal structure of Mangridan-gil placeness using structural equation model and text mining. The results showed that: The “Activity” and “Physical environments” interacted with each other and affect the meaning of the place, and the meaning of the place affected the place-attachment and the formation of willingness to revisit. It was also found that “Activity” and “individual store” had significant effects on “popular image” and “urban street” on “familiar image”. Through the text mining analysis, we found that users were attracted by the landscape of Mangridan-gil where unique stores coexist in old alleys. This study has academic contribution in that it empirically analyzed the placeness of the commercial alley directly through user surveys, which had been examined only through indirect methods such as Internet data analysis in previous studies. |