| Title |
Influence of Traditional Markets in Cheongnyangni General Market Area before and after COVID-19 outbreak |
| Authors |
이석현(Lee, Seok-Hyun) ; 이은결(Lee, Eun-Gyeol) ; 유석연(Yoo, Suk-Yeon) |
| DOI |
https://doi.org/10.38195/judik.2024.02.25.2.37 |
| Keywords |
전통시장; 코로나; 팬데믹; 생활인구; 매출; 텍스트마이닝 Traditional Markets; COVID-19; Pandemic; De facto Population; Sales; Text Mining |
| Abstract |
The purpose of this study is to derive the impact before and after COVID-19 on traditional markets in the Cheongnyangni General Market area. To this end, for the period from 2018 to 2022 based on January 2020, when the first confirmed case occurred in Korea, data such as de facto population and sales were analyzed, and the behavior change of traditional market users was examined through text mining analysis. The findings are as follows: First, after COVID-19, the de facto population of the entire market decreased, but it was found that there was a smaller decrease in the de facto population in the comprehensive food ingredients market among individual markets. Second, sales by unit store increased after COVID-19 in specialized markets, and sales by industry fell more in the restaurant industry than in the retail industry, and the ranking of food culture-related words decreased in text mining analysis, showing that the restaurant industry in traditional markets was greatly affected by the infectious disease. Third, after COVID-19, demand for food that can be easily packaged and open dining spaces have increased, and closed indoor restaurants and large shopping stores have been found to be greatly affected by the infectious disease. Fourth, the importance of open outdoor traditional markets handling food ingredients increased and the ranking of consumption-related words in those markets increased, confirming the results of the previous analysis showing a small decrease in de facto population and sales. This study can suggest that traditional markets, which handle specialized products, enable comprehensive purchases at low prices, and are composed of open outdoor spaces, are less affected by virus pandemics that may recur in the future. |