| Title |
The Effect of Social Media on Transforming Place Images in Urban Areas - A Case Study of Seongsu-dong Based on Instagram Text Data |
| Authors |
오윤석(Oh, Yun-seok) ; 김경봉(Kim, Kyoung-bong) ; 장진주(Jang, Jin-ju) ; 이재수(Lee, Jae-Su) |
| DOI |
https://doi.org/10.38195/judik.2025.10.26.5.41 |
| Keywords |
성수동; 장소 이미지; 소셜 미디어; 비정형 데이터; 인스타그램 Seongsu-dong; Place Image; Social Media; Unstructured Data; Instagram |
| Abstract |
This study analyzes the impact of social media on the formation of place image (PI), hifts in consumption patterns, and the regional branding process in Seongsu-dong, a rapidly transforming urban area. For the analysis, we utilized approximately ten years of unstructured Instagram data, spanning from January 1, 2014, to July 31, 2024. We conducted frequency analysis, bigram analysis, and Latent Dirichlet Allocation (LDA) topic modeling. The results confirm that Seongsu-dong has gradually transformed in terms of its place image, with its former factory and warehouse spaces reconfigured into galleries, cafes, restaurants, and pop-up stores. Simultaneously, keywords related to unique commercial spaces and modern lifestyles have consistently increased on social media, indicating Seongsu-dong’s firm emergence as a leading area for new consumption and cultural trends. This research proposes a novel methodology applicable to urban space studies and local commercial district analysis, contributing to the field by addressing the limitations of existing research which primarily focuses on physical data by incorporating unstructured user experiences and emotions. |