| Title |
A Study on the Demand of Taxi Transfer Discount Using Ordinal Logistic Model |
| Authors |
김기영(Kim, Ki Young) ; 정헌영(Jung, Hun Young) |
| DOI |
https://doi.org/10.12652/Ksce.2018.38.5.0685 |
| Keywords |
택시활성화;택시환승할인;택시환승 수요;순서형 로짓 모형 Taxi activation;Taxi transfer discount;Taxi demand;Ordered logit model |
| Abstract |
Busan city implemented 'taxi transfer discount system' since October 2017 in order to create for new demand taxis. However, due to the low transfer discount amount and limited payment method to prepaid cards, it is difficult to attain the aim. In this study, we investigated the usage status of taxi transfer discount system and the intention to use taxi transfer discount system according to the discount amount level. We established a model of intention to estimate demand of taxi transfer discount using ordinal logistic model. The results of analysis are as following. The critical reason for low usage was to limit taxi transfer discount payment methods to prepaid cards other than post-paid cards which is used for most transportation payment. It was found that the discount rate for taxi transfers was affected in order of payment method, the purpose of the travel, major transportation, frequency taxi use, age, transportation costs, and the discount of taxi transfers. Also, the taxi transfer discount could be expected to increase to 1,550 won based on the price elasticity of demand due to changes in taxi transfer discount rate. |