| Title |
A Study on VMD Strategy of the life article specialty shop - Focused on VMD type of Proposal of Life Style |
| Keywords |
생활용품 전문점 ; VMD 전략 ; 라이프 스타일 |
| Abstract |
Dematerialization of consumption is in a rapid process, in relation to the flood of information. Consumers do not want to buy a material goods any more, in the condition of excessive supply. In the past industrial society with massive production and consumption, only the unified consumers were produced. In informational society, goods are not regarded as a simple material, but as an Intelligence Merchandise. Specialty shops for life articles should reflect these consumer's trend and should keep the value of brand and goods. Visual Merchandising strategy which connect the expectation of consumers and company images, should be considered as a communication tools, and be presented in diverse and specified ways. |