| Title |
A Study on the Communication Plan in the Display Space of the trade fair |
| Abstract |
As the characteristics of national economy is getting more complicate, the value of exposition is regarded as of great importance day by day. The world`s fair in which our companies and organizations take part is held all abound world, we also held the international exposition and trade fair. In foreign countries, there are a lot of special organizations relate with the exposition and trade fair display, which play the role to coordinate and mediate the display. Display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as property of exhibits, display contents, exhibit program to achieve purpose of trade fair display. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display. |