| Title |
A Study of Visual Marketing using the Renewal Process - Focused on Fashion Stores |
| Keywords |
비주얼 마케팅 ; 리뉴얼 ; 프로세스 ; 패션 비즈니스 |
| Abstract |
According to the change of focus in economic structure from the manufacturing industry to the distribution industry through the 90`s, the strategic element of the major role of marketing, in the case of fashion stores, considers ‘value’ rather than ‘price’ or ‘quality’ of goods, and ‘visual’ as the way of presentation for the highest value. In the fashion business, store renewal has become an indispensable condition, so as to better serve consumers＇needs. It can also provide an opportunity for more realistic in-store marketing.Analyzing necessary strategic work and reflecting on the renewal process for marketing execution can explore how the new mode model coincides with each brand’s on it’s business strategy, and as a result, this thesis presents a hypothesis suggesting a visualization for marketing. |