| Title |
The Study on Consumer Behavior according to the Shape of Merchandise Plans in Department Stores |
| Keywords |
백화점 ; MD ; 브랜드 선호 ; 동선 ; 마케팅 |
| Abstract |
The purpose of this study is to examine how the interior improvement of department store would affect costumers` behavior. The marketing field that is aimed to maximize consumption is required to recognize the strategy about the environment that promotes consumption and products values. The places where to appear intensively and largely are department stores; they have to provide diverse kind of products, services, and pleasant circumstances for shopping.Therefore, the goal of this research is based on studying customers behavior that is distinguished cause in selling space in the department store. First, to notice the meaning of consumption to the modern society, secondly, to analyze how customers behave differently according to various shape of selling spaces, thirdly, with precise understanding of buyers consumption behavior, to suggest the fundamental information in department merchandizing planning for maximized selling. |