| Title |
A Study on the Environmental Des ign Brand for the Vitality of Corporate Image |
| Abstract |
The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows:
1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system.
2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme.
3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image. |