| Title |
A Study on the Design of a Compound Living Goods Store by Visual Merchandising : With a focus of the presentation and themes |
| Abstract |
Today`s consumers have the behavior of purchasing that is self-value-centered and distinctly goal-conscious. Because of this trend, the new shops that sell well have the characteristics that effetely transfers strong store-image.The starting point of selling is showing. To appeal to the sense of more consumers and to facilitate the act of consumption, you should express more surely store and image of merchandise in the limited space of sales room. Especially, in the compound living goods store which sell various items of products , the role of presenting the whole merchandises attractive and organized is of utmost importance and the interior planning of show rooms and displaying the room according to the actual sales.According to this, the goal of this study is to create not only the convenience of purchasing but also distinguished store image through organizing show rooms according to themes as a part of VMD strategy. |