| Title |
A Study on the New Design Concept in the Contemporary Architecture: Focused on the rhetorical expression of the Postmodern Architecture |
| Keywords |
신 개념 ; 포스트모던 디자인 ; 수사학적 표현 |
| Abstract |
The point of this study consists in analysing influences of the postmodern design in the contemporary architecture. Since the modern architecture, new concept of architectural design has been materialized in the Late-Modern and the High-tech style but the revolutionary changes has been tempted by the postmodern architects who introduced the Rhetorical language in the contemporary architecture. In concrete terms postmodern architecture divided architectural elements from existing function (according to U. Eco, it is the primary function of architecture) and gave another function which is the secondary function or the symbolic function or architecture. And the methods of deviation from the conventional code is exactly the rhetorical expression technique which governed the history of art in Europe (but these technique is more intensively applied in the postmodern architecture) So this study is purposed to analyse the different rhetorical "figures" regarding the syntax and semantic of the architectural language, and particularly to approach to the basic mechanism of the New Design Concept in the Contemporary Architecture. |