| Title |
A Study on Visitors' Circulation Pattern and Amount of Traffic in the Multi-Purpose Commercial Complex |
| Keywords |
Multi-Purpose Commercial Complex ; Circulation Pattern ; Space Syntax ; Wayfinding |
| Abstract |
This study investigates the effects of the spatial elements of the mulit-purpose commercial complex on visitors' circulation pattern and wayfinding by employing method of space syntax, observation, and interview survey. Two commercial complexes were investigated; Techno-mart represented a vertical type and COEX mall rendered a horizontal one. Analysis of the spatial elements using space-syntax method provided a base line for comparing analyses by the two other methods. Analysis of the interview additionally survey identified the factors affecting wayfinding behavior and contributing satisfaction. The findings suggest that level of the effects of the spatial configuration on visitors' circulation pattern is greater in Techno-mart(vertically oriented) than COEX(horizontally). In COEX, for instance, specific route that connects sub-way station and cinema complex carries far more traffic than main route, even though the main route indicates higher degree of integration of spatial configuration. Similar with observation, the degree of integration is corresponding with the satisfaction and easiness of wayfinding behavior. In COEX, specific place and feature seem to have more effects on visitors' wayfinding behavior and circulation pattern than the level of integration of spatial configuration. |