| Title |
Content Analysis of advertised Eco-interior Materials and Products in Domestic Interior Magazines |
| Authors |
이연숙 ; 오소연 ; 이수진 ; 권현주 ; 김규리 |
| Keywords |
Eco-friendly ; Healthy interior materials ; Healthy interior products ; Interior magazine ; Advertisement |
| Abstract |
The purpose of this study is to figure out the profiles of eco-friendly finishing materials and interior products through content analysis on the advertisements of three domestic interior design magazines, which have been published for 4 years since 2002. The amount of advertisements has been continuously increasing due to the public concerns on well-being. Finishing material types absolutely took the greatest proportion (92.8%), while products such as furniture and household equipments were only 7.2% among the advertisements. Charcoal, natural jade, yellow soil and nano-silver were the frequently mentioned health-related components in the finishing material. Only 35.7% of the finishing materials hold certification on indoor air quality. Among the interior products, phytonchid in air cleaner was the only advertised component related to health. In conclusion, controlling pollutants of indoor air quality, such as HCHO, VOC, seems to be the big issue in both materials and products due to the concern of Sick Building Syndrome. However, more scientific and objective guidelines are necessary for consumers to live in healthy interior environment. |