Title |
A Study on the Evaluation Factors that Influence Viewing Satisfaction in Art Museum - Focusing on the Wall Displays of Art Museums |
Keywords |
Art museum ; Wall display ; Viewing satisfaction ; Correlation Analysis ; Factor Analysis ; Multiple Regression Analysis |
Abstract |
Based on extraction items derived from previous related studies on viewing experiences in art museums, this study is conducted to investigate extraction factors that affect viewing satisfactions and to suggest a guideline for an effective viewing environment by clarifying a hierarchy among the extraction factors. For this study, a survey was given to museum visitors, and statistical analyses were conducted on data obtained from the survey. The results of this study are summarized as follows: 1. From an analysis of extraction items that affect overall viewing satisfaction, space and art works were found to be relatively satisfactory. 2. From correlation analyses of extraction items, a degree of concentration on art works was found to most ‘affect the viewing satisfactions of art museums. 3. From factor analyses, extraction items were reduced to 11 extraction factors, and a simple extraction structure affecting the viewing satisfactions in art museums. 4. From multiple regression analyses, 8 extraction factors were derived, and a relative hierarchy among the factors was found. |