| Title |
A study on the Evaluation Methodology of Attention to V.P in Commercial Mall Space - Proposal of an Evaluation Method through the application of Feng-GUI and Space Syntax - |
| Keywords |
Attention ; Complex commercial space ; Visual perception ; Feng-GUI ; Space syntax |
| Abstract |
As it gets nearer to the modern society, social and cultural situations are changing and the spatial form of public space is changing into the complex structure where it is interlinked with each other diversely. In particular, as the development of large-scale complex spreads nationwide, the form of complex commercial space assuming the nature of malls appears prominently. In such a large- scale complex commercial space, the diverse visual elements make the environment difficult to be perceived. Like this, the attention in the commercial space where a variety of visual stimuli are in the presence, is important element, so the plan of VP(visual presentation) is needed for effectively selecting or inducing the space. Thus, in this study, human visual and perception process will be reviewed and a method to evaluate the attention will be proposed. Also, the attention of each stores in the complex commercial spaces will be evaluated to propose the indicators for resonable spatial panning in the future. |