| Title |
A Study on the Spatial Presentation Strategies for Cafe as 'The Third Space' - Focused on the cafes located in regions where 'Street culture' was formed - |
| Keywords |
The Third Space ; Cafe ; Spatial Presentation Strategy ; Street Culture |
| Abstract |
'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is cafe. Cafe began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. Cafe as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of cafe are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, cafe as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements. |