| Title |
Basic Study on Selective Visual Search by Eyetracking - Image arond the Department Store Space - |
| Authors |
박선명(Park, Sun-Myung) ; 김종하(Kim, Jong-Ha) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2015.24.2.125 |
| Keywords |
Visual Search ; Selective Eye-Fixation Characteristics ; Spatial Components ; Gaze Tracking |
| Abstract |
Gaze induction characteristics in space vary depending on characteristics of spatial components and display. This study analyzed dominant eye-fixation characteristics of three zones of department store space. Eye-fixation characteristics depending on spatial components and positional relationship can be defined as follows. First, [**.jpg] was used as an extension in the process of storing the image photographed during image data processing for analysis in pixels and due to compressed storage of image data, the image produced with a clear boundary was stored in neutral colors. To remove this problem, the image used in operation was re-processed in black and white and stored in the [**.bmp] format with large capability, at the same time. As the result, the effort caused by unnecessary colors in the program operation process was corrected. Second, the gaze ratio to space area can be indicated as a strength of each gaze zone and when analyzing the gaze strength of the three zones, the left store was a zone with a 「little strong」 gaze strength of 「102.8」, the middle space was a zone with an 「extremely weak」 gaze strength of 「89.6」and the right store was a zone with an 「extremely strong」 gaze strength of 「117.2」. Third, the Ⅳ section had a strong strength of gaze on the middle space and the right store and the Ⅴ section showed a markedly strong strength of gaze on the left and right stores. This tendency was the same as the Ⅵ section with the strongest gaze strength and the right store had a little strong gaze strength than the left store. |