| Title |
A Study on the Characteristics of Spatial Expression on Catalogs - Focused on the Catalogs published from IKEA since 1950 to 2015 - |
| Authors |
김재성(Kim, Jae-Sung) ; 이원재(Lee, Won-Jea) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2015.24.4.061 |
| Keywords |
IKEA ; Catalog ; Furniture ; Space ; User Experience |
| Abstract |
The purpose of study is not only analyzes the space images expressed with mass-produced furniture of the time and economy throughout the cover pages of IKEA published catalogs since 1951 to 2015 but also is set to deduct the characteristics of spatial expression regarding the usage of digital media applied catalogs which is to be published along with the 2015 catalog. Thus, throughout research of basic literature such as domestic and foreign academic material, books, and websites, the theoretical consideration of the meaning of IKEA’s pursuit of selling manufactured furnitures is foregone. Based on the above, Analyze and organize periodically applied interior space in accordance with context characteristic by understanding the attribute of catalogue from expansion of media space applied new digital media. The importance of research on IKEA is not only the quality of products designed by them, but emotional aspect that deeply penetrate customer's actual daily life. Implication of digital media message to advertisement is a important role in society that shares digitalized information. IKEA's innovative attempt of connection to new world using traditional method of marketing expression and smart device may help people better understand space. |