| Title |
A Study on the Impact of Commercial Complex Anchor Tenant Plan in the Pedestrian Traffic Focused on the Change of the Pedestrian Traffic by Reopening Anchor tenant of Lotte World Mall |
| Authors |
윤태준(Yoon, TaeJun) ; 이도훈(Lee, DoHun) ; 박현수(Park, HyeonSoo) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2015.24.5.128 |
| Keywords |
Commercial Complex ; Circulation ; User Circulation ; Anchor Tennant |
| Abstract |
The purpose of this study is to propose a planning method for increasing visitors’ usage attraction by understanding user circulation in the large scale commercial complex. Focusing on the impact of anchor tenant on the pedestrian traffic arousing visitors’ usage attraction flow, this study analyzed pedestrian circulation and traffic volume of Lotte World Mall, a large scale commercial complex. In this study, the change of pedestrian traffic in the commercial complex was investigated and the circulation flow of anchor tenant visitors such as movie theater in the commercial complex was simulated by computer. By analyzing both characteristics of pedestrian circulation and traffic volume in large scale commercial complex and movie theater users’ pedestrian traffic with networkbased computer simulation, positive relationship between pedestrian traffic to movie theater and pedestrian traffic dispersion of the whole commercial complex users was emerged. In addition, It is necessary to plan of distributing pedestrian traffic of vertical moving line in central space appropriately for using attraction function of anchor tenant. |