| Title |
A Study on the Interior Design Guidelines in consideration of Merchandising of Department Store Supermarket |
| Authors |
박성준(Park, Seoung-Zun) ; 최상헌(Choi, Sang-Hun) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2015.24.6.022 |
| Keywords |
Department Store Supermarket ; Merchandising strategy ; layout ; Visual Merchandising ; Interior Design Guidelines |
| Abstract |
The purpose of this study is to investigate the details of the overall interior design of the department store supermarket retail space, interior design and development, seeks to help change. In this study, a range of research the department store supermarket located in the major department store. Since 2012, new construction or renewal has been done in a department store, was investigated by selecting a total of five locations of two places in the premium supermarket. Conclusions are as followings ; First, In-store merchandising strategies, store configuration strategy, product mix strategies, and the layout plan considering the advanced strategies. Secondly, the interior guidelines are, ①VP should be planned as an expression of a company or brand management strategies to visualize a concept image of product planning stages of merchandising to entering the store to induce curiosity to customers. ②PP is by planning purposes, the use of lighting, directing structure, color harmony, by utilizing such as props and small parts must be able to attract attention. ③IP is the customer to organize display, depending on the type of the display items to facilitate fraud, and the fixture plan in association with it, the customer selects a product must induced to purchase. |