| Title |
Features of Attention to Space Structure of Spacial Composition in Women’s Shop- Targeting the Circulation Line of Department Store |
| Authors |
최계영(Choi, Gae-Young) ; 손광호(Son, Kwang-Ho) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2017.26.2.003 |
| Keywords |
Department Store ; Woman’s Space ; Space Components ; Search Course ; Observation Path ; Eye-tracking |
| Abstract |
This study has analyzed the features of attention to spacial composition seen in “Seeing ↔ Seen”Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers’ less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis. |