| Title |
Biomimicry Based Facade Design Process Development - Focusing on the Facade of Brand Experience Center to Improve Brand Communication - |
| Authors |
김나연(Kim, Nayeon) ; 이현수(Lee, Hyunsoo) |
| DOI |
http://dx.doi.org/10.14774/JKIID.2018.27.4.072 |
| Keywords |
Biomimicry ; Facade Design Process ; Brand Communication |
| Abstract |
A facade should provide sustainable brand communication to enhance customers' visual experience of the brand. A biomimicry approach is used to develop new and innovative facade of a brand experience center. The goal of this study is to develop a design process for facades using biomimicry. Biomimicry design principle is applied to a facade to deal with the design process step by step. The objectives of this study is as follows. The first objective is to investigate and analyze the cases of existing facades of brand experience centers. The second objective is to apply the process of designing a facade using biomimicry. The third objective is to evaluate biomimicry based facade design process and to propose the directions for the facade design. The research methods include a case study and a computational simulation of facade design. For the facade simulation, a parametric design tool is utilized to implement architectural algorithms and to derive new design results by applying the biomimicry approach to the existing facade. As a result of applying the biomimicry design process, a newly proposed facade concept of the automobile brand experience center enhanced customers' visual experience of the brand. While the existing glass facade is fixed and static, the new facade design is more interactive and dynamic. The results prove that the bio-inspired facade of the brand experience center appears as a kinetic facade expressing vibrant aesthetics and improving brand communication. |