| Title |
A Study on the Select Dining Characteristic of Food Curation Shop Concept |
| DOI |
http://dx.doi.org/10.14774/JKIID.2018.27.5.084 |
| Keywords |
Food Curation Shop ; Select Dining ; Shop Characteristic ; Customer Journey |
| Abstract |
Select dining of a new restaurant concept that appeared as an alternative to the global food service market, emerged at the time when differentiated competitiveness of restaurants is required for consumers due to the rapid inflow of information through various media and the entry of global food service enterprises into the market. This study theoretically reviewed and summarized the concept of food curation shop and select dining through media and the literature research, and based on it, this study attempted to analyze the characteristics and types of select dining through an actual case study. The results of the study are as follows. All select dinings in the survey were located in the downtown office market and were targeted at young employees in their 20s and 30s. The types of select dinings were divided into a single type, a separate type, and a combination type depending on the characteristics of the store establishment, order and payment system, space configuration, and service operation mode. As the space plan of select dining was based on the customer's journey including access space, dining space, order and payment space, and cooking space, etc., and was targeted at young employees, the space design was modern and vintage and was produced in a luxurious and sophisticated atmosphere. Service and operation types were selected according to the types of self service and table service. In the future, it should be planned not with the evolved form of food court, but with menu items and designs for the differentiated concept and theme. Also, it should be reborn as a complex food service culture space to attract visitors to a variety of destinations. Also, it is advantageous to attract customers, so it solves vacancies of office buildings and raises the value of buildings, and at the same time, it helps to activate the commercial street of office street where the floating population of the weekend is small, but as shown in the complex commercial shopping mall area, it is necessary to establish a linkage strategy not only for malling inside the building, but also for coexistence with neighboring areas. |