| Title |
A Study on the Visiting Cyclic Path of Interactive Space Reflecting Characteristics of Digital Native |
| Authors |
김태형(Kim, Tae-Hyeong) ; 김개천(Kim, Kai-Chun) ; 김지은(Kim, Ji-Eun) |
| DOI |
http://doi.org/10.14774/JKIID.2020.29.3.019 |
| Keywords |
Digital Native; Strategic Experiential Modules; The New Customer Path 5A; Interactive Space; Visiting Cyclic Path |
| Abstract |
Digital technology has enabled the act of selling in a digital environment. Growing in a digital environment, digital native has a strong consumption power, and their unique consumption behavior has led to changes in offline stores.
This study grasped the characteristics of the digital native based on ‘the strategic experiential modules’ and combined it with ‘the new customer path 5A’, and interpreted it as a spatial language to derive the ‘visiting cyclic path’. The ‘visiting cyclic path’ is divided into spatial design and digital native action, and it cycles through 7 steps. Finally, it can be used as a outline to go to a successful experience space to enhance the brand image and increase sales.
Through the ‘visiting cyclic path’, you will be able to analyze all the actions taking place in the interactive space in the digital environment, and in the path, you will be able to design a more creative and interactive space. |