| Title |
A Case Study of Service Design Process for User Experience in Medical Space |
| Authors |
노태린(Noh, Tae-Rin) ; 김남형(Kim, Nam-Hyoung) ; 송승화(Song, Seung-Hwa) ; 서수경(Suh, Swoo-Kyung) |
| DOI |
http://doi.org/10.14774/JKIID.2020.29.4.014 |
| Keywords |
Service Design Process; Medical Space Design; Service safari; Persona; Co-creation workshop |
| Abstract |
This study is a case analysis study conducted to identify, analyze, and understand the user experience in the medical space and to confirm the effectiveness of the service design process of design completion through user participation. In this study, the service design process was conducted in four processes: service safari, persona, survey/interactive interview, and co-creation workshop. The behavioral factors of users recorded and analyzed with cameras through service safaris have been useful for objectifying problems, and characterization through virtual characters representing user groups through persona represents characteristics of each user group. In-depth user analysis was made possible through questionnaires and contextual interviews. Lastly, through the co-creation workshop process, various users' problems and intentions were identified, and an opportunity to consider the project from the group's perspective rather than from the individual's perspective was created. The above service design process was able to identify, understand, and analyze the behaviors and needs of various users in the medical space, and through this active participation of various users, it is possible to improve satisfaction with the results of design improvement. |