| Title |
A Study on the Effect of Perceived Interior Space Decoration on Corporate Image |
| Authors |
노경옥(Noh, Kyung-Ok) ; 이소영(Lee, So-Young) |
| DOI |
http://doi.org/10.14774/JKIID.2021.30.5.111 |
| Keywords |
Interior sculpture; Interior flower decoration; Flower shop; Customer satisfaction; Corporate reliability |
| Abstract |
This study is representative of decorations installed as flower decorations in cafes or offices w ith large and small indoor space decorations around us and indoor scul ptures installed for visual promotion or meaning transmission in hotels and corporate lobbies. In order to examine how indoor space decorations including flower decorations affect not only cafes but also businesses the results were investigated through exploratory factor analysis based on the concept cases and theoretical research. First, through theoretical consideration, a questionnaire was created through operational definition for each factor, and the variabl e name w as set as a q uestionnaire that combines the collected questionnaire contents into factor analysis, and a research hypothesis and research model were set. With the derived variables, the results were derived through descriptive statistics, reliability analysis, correlation analysis, and regression analysis. The hypothesis test results showed that only indoor sculptures affected customer satisfaction and indoor flower decorations and flower points did not affect corporate reliability, while customer satisfaction did not affect corporate reliability. The l imitation of this study is that the survey w as conducted as a subj ect w ho coul d not further subdivide the survey subj ects, so I think it w il l be a more meaningful study if these research limitations are supplemented and developed in the future. |