| Title |
A Study on the Post-Corona Design Strategy of Commercial Space Considering C.G.Jung’s Individuation Theory and Consumption Trends |
| Authors |
김수정(Kim, Soo-Jeong) ; 박수빈(Park, Soobeen) |
| DOI |
http://doi.org/10.14774/JKIID.2022.31.5.001 |
| Keywords |
COVID-19; Consumption Trend; Carl Gustav Jung; Individuation; Commercial Space |
| Abstract |
The functions and roles of commercial spaces are diversifying according to the rapid change in consumption trends after Corona 19. The purpose of this study is to compare and analyze the characteristics of commercial space use after COVID-19. The consumption trend in 2020 was analyzed through literature review according to the four concepts of personalization: Persona, Shadow, Anima?Animus, and Self. In the case study, the characteristics of commercial space that meet the consumption trend rearranged with the basic concept of personalization were analyzed as a shared space, a themed space, a genderless space, and an upcycling space. The conclusion is as follows. After COVID-19, offline commercial spaces are designed to focus on groups rather than individuals. In the offline commercial space, consumers communicate with others through various experiences and events. This activates an interaction modulated by COVID-19. Through the investigation, the possibility of using all commercial spaces as a ‘third place’ was confirmed. However, a change in perception of space is necessary because genderless space is still vulnerable to accessibility. Commercial space in the post-corona era must satisfy its role as a ‘third place’ that can accommodate a large number of groups. |